After some careful review and comparisons, we feel that the Flawless Finish colors represented in the new Fall Catalog, need to be adjusted in order to give you and your customers the best tools possible to recommend the right colors. Unfortunately, the colors we initially photographed and printed are off more than we’d like to see. We have also made color adjustments to the online images, online catalog and are currently finalizing the best way to provide updated color references for the printed catalogs.

As always, personally testing foundation on skin is our first choice. Many of you have requested information about matching our Perfect Finish and Perfect Coverage colors to the new Flawless Finish. The best advice we can share, is that there isn’t really a 100% color match for any of our current shades. We developed Flawless Finish in a wide range of colors that would have the broadest appeal to your customers. Linda carefully researched these colors before deciding on the 12 shades to introduce.

It’s really important that whenever possible you offer personal color matching to your clients, meet with them, invite them to a reveal party or open house, etc. Color matching is a great reason to personally connect. We are working on providing you with more information to help you recommend the best Dual Action colors for the new Flawless Finish foundations. We will also be offering samples of the Flawless Finish foundations and look forward to announcing them as soon as they become available in the next 4-6 weeks.