What to Post on Each Social Media Platform

Not all content needs to be shared everywhere. And not all content is suitable for every social media platform. It’s all right to post entirely different things on different platforms. In fact, it might even help boost your engagement.

For example, if you take a look at the L’BRI Facebook and Instagram accounts, you’ll notice that we post different content on each platform. Each platform still shares a common topic, but the images, and how the content is presented, are different.

Facebook vs. Instagram

On Facebook, people are there to connect with people they know, such as friends and family, while sharing their views and perspectives on life. Instagram is where people go to see visually crafted content that inspires them.


Facebook users follow brand pages of interest because they like, and want to learn more about, the brand’s story. They want to know why the brand sells the service/product they do, what the brand stands for, and how the brand can help them. They also want to know the story of the product/service. They want to know how a specific product/service can make their daily life better, how things are made and/or work, and they want to be in on the “inside scoop”.

This doesn’t mean that you need to lay your entire life story out there for the world to see. But it won’t hurt to let people see glimpses of who you are and what you stand for. In addition to sharing the L’BRI story, you can open the gates to engagement if you share insightful things about yourself that are related to what you do. By sharing your story, you make yourself relatable to your followers. In time, this will build a connection with your audience that will positively promote engagement…and sales.


Instagram has become a place where people post only the best photos and videos on their profile. Instagram users want to learn the same story as Facebook users, but they engage through aesthetically visual content that evokes emotion and inspiration. Instagrammers want some of the same storytelling content, tips and tutorials, news and updates that Facebook users want; they just want it presented in a high-quality aesthetic way. Simply put: Instagrammers prefer to see creative, inspiring images of your topic with the story, tip, or information about the image in your post copy versus sharing a graphic filled with text.


Instagram and Facebook require different approaches. By making the most of each platform’s individual styles, you can have a consistent, ongoing conversation that gets people talking with you and about you, and makes them want to hear your story or even better, help you tell your story.